Social networking seems to have evolved from a place where college students upload drunken photos of themselves to a tool that recruiters can use to screen applicants. Perhaps the next big thing will be the social media application that works out how to let college students upload their drunken exploits without affecting their career prospects.
Who is the strategic (most essential decision making) customer for social media? The users and presumably they will select those applications that most meet their needs. Whatever happens it will be interesting to watch evolution at work.
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