This is simple, it's called the 15 foot rule (I have no idea if its a general rule or one they made up). Basically you look at a prop from 15 feet away - you don't fix the flaws you can't see that distance. Anything else is wasting time and energy.
Translated into the business context, you need to look at what your customers sees and focus on that first. What is actually visible to the customer?
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