5 Principles of Creativity - Why it Works - Part 6: Keep at it

This is the next post looking at why the 5 principles of creativity work put forward but this blog as they do. This post examines the concept of 'keep at it', more commonly known as persistence. Edison himself said that success is "90% perspiration 10% inspiration".

Creative ideas being new have a high chance of failure or at least partial success. Persistence is the attribute that allows people to continue to apply creative thinking to overcome these initial obstacles. There are very few creative ideas that have becomes successful without some form of modification. Persistence is the factor that has allowed these ideas to overcome these initial hurdles and become the major break throughs that they are.