Measuring Creatvity

Apparently we can measure just about anything. The following article provides a overview on the measurement of creativity (or at least the measurements used for creativity tests).

In short, measures are:

• Fluency: the number of ideas generated in a test
• Originality: how novel the ideas are (how common they are in the group)
• Flexibility: the range of ideas, are they in the same category
• Elaboration: how descriptive the ideas are

Presumably the same measures can be used when assessing the value of a brainstorming session.